Pentax Rainbow

Pentax have released a limited edition Rainbow camera. While I love colour I find this camera to be visually disgusting. I believe it is because of everything I’ve learnt about colour through design. I’m sure if I didn’t know what I know about colour I would love this camera. Instead I find it an eyesore…..

I would like to unlearn everything I’ve learnt as a designer. I would like to forget all the knowledge I’ve accumulated over the years about type, line, colour, form. Maybe this way I could learn to love the camera above. However I feel if I attempted this it may take longer than it did to gain this knowledge. Oh the woe!